Generative AI for Marketing: How to Implement AI Tools to Generate and Implement Marketing Strategies

Welcome! I'm Ludmila, your guide through this comprehensive course on marketing and AI.

With nearly a decade of experience in marketing across various countries and industries, I've had the privilege of learning from diverse projects and demands.

This course is designed to equip marketing professionals with a deep understanding of generative AI and its applications in marketing.

Course Overview

In this comprehensive course designed for beginners and intermediate learners, you'll discover how to harness the potential of artificial intelligence to revolutionise your marketing strategies.
You'll learn how leading organisations are leveraging AI and explore innovative, cost-effective technologies that you can implement immediately.

From generating engaging social media posts complete with hashtags, descriptions, and images, to crafting compelling content tailored to your target personas, this course will equip you with the skills to streamline your content creation process.
You'll discover how to use AI to develop marketing strategies from scratch, create stunning visuals for commercial use, and optimise your prompts for effective communication with AI tools.

Additionally, you'll gain insights into using task-specific GPTs helpers, analysing campaign data for improved results, and applying generative AI for SEO, buyer persona creation, and A/B testing.
By the end of this course, you'll be empowered to evaluate and enhance your marketing strategies using the latest AI technologies, positioning yourself at the forefront of the AI marketing revolution.

Are you ready to unlock the power of AI for your marketing efforts?